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What is Search Engine Optimization?

There are many answers to this question and just as many opinions. The truth is that search engines such as Google, Bing, Yahoo exist to provide users with the best answer to their query. Search Engine Optimization is when SEO consultants optimize elements of a business’ website according to the three pillars of SEO; technical SEO, on-page content, and off-page SEO.

Technical SEO: White Hat SEO consultants focus on the configuration of a site. They work with developers to build a website that; loads quickly, avoids duplicate content, and is users friendly.

On-Page Content can be:

  1. Informational/Educational Content – provide information and answer user questions. This could be a How to video or checklist.
  2. Transactional Content – be a product like on an eCommerce website that users are wanting to purchase.

Off-Page SEO: This can be link-building or Local SEO where SEO consultants work to build citations for a client/business website.

How does Search Engine Optimization help businesses?

White Hat SEO’s believe in using ethical search marketing strategies to help client websites rank higher in Google and other search engines, but they also care about the quality of websites that are returned for a specific search result. SEO can help any size business increase their online visibility. Strategies can be implemented that help increase a website’s authority and relevancy for targeted queries.

What if I don’t believe in SEO as a Marketing Strategy?

Search Marketing and Inbound marketing provides results if done correctly. The results depend on the client’s business objectives and if they are achievable. It is not about ranking #1 for a specific term or phrase. It is about offering quality information to a user and achieving consistent growth in the KPI’s that were established between the business owner and the SEO consultant.

What are the benefits of working with a White Hat SEO?

We believe in research and doing our homework. We will first meet with you to learn about your business and discuss your objectives. We will then explain how we can help you, establish what you should expect, and work with you to create real goals. Once the project is kicked off, we will continue our research so that we can understand your business, your industry, your clients and your competition. It is important that we know what your competition is doing because this will help formulate a successful strategy your company. We are not a copycat agency though; we are a White SEO company that will understand what your competition is doing and then strategize how to do it better to make you more successful.

What can I expect from White Hat SEO?

  • Professional website that is optimized for search engines and users.
  • Quality content that will inform clients and represent your company well.
  • Open communication where feedback and discussion are encouraged.
  • Relevant backlinks that are achieved organically through ethical marketing practices.
  • That we are aware of the ever-changing SEO landscape, and that we will always apply best practices to your website.
  • Professional work that is done correctly and that will not have to pay someone else to do again.

Learn what it is like to work with White Hat SEO, we are experienced marketers that believe in providing our clients with valuable services that will help grow their business. If you are looking for someone that will be as invested in your company as you are, call us for search engine optimization services in the Dallas area at (469) 730-6125.

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