Content Marketing Strategy
White Hat SEO Method
- Create customer personas
- Editorial Calendar
- Write educational content
- Answer user questions to obtain featured snippets
- Analyze competitor keywords and content
- On-Page Optimization
Having quality content and a good content marketing strategy is an integral part to of having a successful website, and one of the best ways to have a successful website is to attract Organic Traffic.
White Hat SEO Company’s method for increasing Organic Traffic starts with writing educational content. Our process begins with client research, keyword research, and competitor analysis. All of this research helps write content for our clients that is insightful and authoritative. If the user is not interested in what you are saying or they don’t find you to be an expert on the subject, you can drive all the traffic you want to your website but they will immediately bounce because your website’s content doesn’t hold their interest.
The next step in our content curation process involves creating customer personas. These personas help our writers think like the user and answer the questions that the user is searching for. That is why it is a best practice to write for the user because search engines at their most basic function are just trying to help provide websites that will answer a user’s questions.
Our writers then work with our content marketing strategists to look at the keyword research and the user person research and write content that will be successful in attracting both users and search engines. This content is then handed off to our SEO Consultants that will optimize the content (On-Page Optimization).
On-Page Optimization involves using targeted keywords, selecting the correct anchor text and following an internal linking strategy so that the search engines can crawl and index all of the pages of your website.
Call White Hat SEO Company at (469) 730-6125 for unique digital content and to increase your Organic Search Traffic.